present concepts, win pitches & get business in the creative field

fully digital course

Decades of experience

〰️

heaps of knowledge

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All in this course

〰️

Decades of experience 〰️ heaps of knowledge 〰️ All in this course 〰️

Wait, what?

Speak the language of creatives, clients, and production. Win the work. Own the room.

This is the course for directors, creatives, brand leads, and producers who are tired of getting lost in translation between agencies, production houses, and brands. You’re in the mix, but not in control. This course fixes that.

Learn how to:

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Sign up to get early access, launch perks, and the course that changes how you pitch, budget, and win in food and drink advertising. Oh and I mention the 30% signup discount?

This is what you will experience:

🚧 The Problem

Too many great ideas die because the people at the table don’t speak the same language.

  • Brands feel out of the loop (and still want to ‘circle back’ 😂)

  • Creatives don’t understand business (or politics).

  • Agencies don’t trust production to do a good job.

  • Directors wonder what went wrong along the way in that one pitch they didn’t win?

  • Producers are caught in between and feel lost.

  • Everyone’s throwing around lingo like pre-ppm deck, BVI, and front-funnel without checking if anyone actually gets it.

  • It’s a mess. It’s noisy. It’s costing time, money, and great work. Let’s fix that.

🎯 The Solution

This course teaches you how to run the table.
From pitching to budget talks to choosing the right team. This is the creative insider’s guide to winning work and making it work.

Whether you're a brand lead trying to brief better, a director trying to win more pitches, or a producer trying to decode client expectations, you’ll walk away with clarity, tools, and a serious edge.

🎬 the chapters of the course

Over 30 real-world lessons across 7 bold modules:
(Because creative business doesn’t come with a manual, until now.)

💼 1. The Business Behind the Creative

The stuff they don’t teach you: navigating brand-agency-production dynamics, decoding what clients actually want, and selling from a vision, not a spreadsheet.

💸 2. Budget Talks Without the Awkwardness

How to talk money, build tiered budgets, and negotiate like a creative who actually understands business.

🔥 3. Pitch Like You Mean It

Step-by-step playbook for winning pitches: meetings, pitfalls, secrets, and setups.

🎨 4. The Art of Presentation

Design and storytelling that win hearts and budgets. Includes full breakdowns of pitch decks, creative proposals, and director selections.

🎯 5. The Talent Equation

How to pick, brief, and manage agencies, production partners, and collaborators. (Without losing your vision.)

🧰 6. The Modern Creative Toolkit

Reel reviews, AI integration, hybrid meetings, and why your Zoom lighting matters. (Includes a free video call guide.)

💥 7. Personalized Power-Ups

Get one-on-one feedback from myself, reel reviews, and highly tailored advice. Optional coaching calls available after course purchase.

chapter example

  • Learn how the real decisions get made behind the scenes and why knowing this gives you power.

  • Crack the code on what each side wants and how to stay in control when you're caught in the middle.

  • Figure out what motivates them so you can get what you want while helping them get what they need.

  • Forget fear-based selling. Lead with vision and watch your ideas land better and faster.

  • Learn the subtle clues and sharp questions that help you read between the lines.

  • Get laser clear on your creative purpose so your ideas become business solutions not just pretty pictures.

Chapter 1: The Business Behind the Creative

Understanding the bigger picture so you can actually shape it

Contact me for the other chapters